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Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.
3
votes
Are there rules, guidelines or methods to face the creation of international branding?
Usually that kind of work is done by a marketing team, and indeed it's a very big challenge to do all this by yourself. And a huge responsibility.
In general, the whole process is an information gath …
4
votes
How to select colors for target audience based on age?
1. Contrast and Clarity
Contrast is probably the most important thing to consider regarding the choice of colors for the 2 groups of age at the extremes; very young and very old!
The choice of color …
2
votes
Reuse previous design for new projects
What's not yours are the logos used, pictures, and specific elements of the branding you used for the layout. … If the program was cancelled and the files were not paid for, you can do what you want with them, as long you don't use exclusive elements (logos, pictures, specific branding) that belong to the original …
5
votes
Accepted
Should I put all font weights and widths on my brand guidelines?
You might want to put them all and add the conditions (do and donts) on when to use the light or the regular weight.
For example:
Maybe you use the light weight font on the slogan when the backgrou …
8
votes
How do I convince my client that coloring their brand name in a text block is a bad idea?
As KMSTR mentioned in the comment section, don't lecture your clients, show them why one option is better than the other.
Some clients pay for color and want color everywhere even though using some b …
5
votes
Accepted
How Many Directions / Concepts
I think it's better to show 3 different concepts but that also depend on your contract and how much time you want to spend on this. With design, I like to say "everything is possible it's just more ex …
3
votes
Accepted
Sizes for icon for social sharing
www.instagram-brand.com/
https://www.instagram.com/developer/
Pinterest:
https://business.pinterest.com/en/brand-guidelines
https://developers.pinterest.com/tools/widget-builder/
Google+
https://developers.google.com/+/branding-guidelines …