I've provided some concept styles to a client and wasn't sure how to describe this style. What time period/style does this image evoke most?

cassette packaging design

  • Late 60s through early 80s. It's no particular style other than perhaps "bold and geometric" with heavy use of plain sans-serif type.
    – DA01
    Apr 17, 2015 at 8:04

1 Answer 1


Well the invention of the cassette tape was in 1962 according to quick Google search.

So the time period would fit in the 60's & 70's. I would consider this style of packaging to be retro.

Some retro designs usually include:

  • Line gradient patterns (see below example)

line patterns

  • Dull flat colors / low saturation
  • Bold patterns with high contrast

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