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14 votes
4 answers
21k views

What is a "cromalin"?

I've been asked by a client to design a full page advertisement for a catalog. The specs I received mention that beside a PDF of the page we should also supply "imperatively a cromalin: Without a ...
Andreyu's user avatar
  • 308
10 votes
3 answers
4k views

What is the term for the opposite of "bleed" in printing?

Bleed is the word used to describe the region that extends beyond the edges of, let's say, a rectangle. What is the word used to describe the region that converges towards the center of the rectangle?...
Hisham Maudarbocus's user avatar
8 votes
4 answers
2k views

Jargon: What do company ad departments call the vector files?

As someone laying out an event program or the like for an amateur production, I need to call the sponsors and ask for the print-layout material for their ads. I'm getting second hand scans from ...
JDługosz's user avatar
  • 390
8 votes
1 answer
825 views

What is the proper term for printed book sides?

In german we call it »Schnittverzierungen«. There are different kinds of them, the most common one is »Farbschnitt«, where all sides are colored. Here are some examples: Source Source
Afterlame's user avatar
  • 1,458
7 votes
1 answer
1k views

Renaissance type: what is the name of the long swash at the end of a line?

In scans of early printed books which use an italic type, I've sometimes seen an alternate letter form used at the end of a line where some extra space needs to be filled up. This alternate form ends ...
fpsvogel's user avatar
  • 173
6 votes
4 answers
4k views

What exactly is a presentation or pitch deck?

I have seen these terms in different places, so when a client is requesting a presentation or pitch deck to be delivered, does that mean a Powerpoint file specifically, or it can also imply a PDF?
lmlmlm's user avatar
  • 29.6k
6 votes
2 answers
2k views

What is the name of the design technique based on dots?

I am searching for more information and resources about a technique I really like: unfortunately, I don't know its name. It is based on a layout in which everything is drawn with dots of several size,...
Stephane Rolland's user avatar
5 votes
2 answers
3k views

What term is used to refer to cut vinyl stickers?

I'm looking to have a decently sized run (anywhere from 100-1000, depending on cost) of stickers made using my company's logo. My standard sources for vinyl stickers don't seem to have options for cut ...
Joey Hiller's user avatar
4 votes
1 answer
537 views

What are these two types of lay-flat binding called?

I'm in the process of printing a book. I would like to use lay-flat binding. What are the following two types of lay-flat binding called? Lay-flat binding type 1: Lay-flat binding type 2 Please ...
Franck Dernoncourt's user avatar
4 votes
1 answer
294 views

What does my printer mean when he says '$1.50 for a 30" running edge'?

We are printing some photos to be mounted for the office and I am assuming it has something to do with the photos being printed on rolls instead of sheets? This was his reply when we asked for his ...
Louise's user avatar
  • 41
3 votes
1 answer
5k views

"Collateral" VS "Stationery"

What does "Collateral" means in the printing world and how does that differ from "Stationery"? People usually use the word collateral when mentioning stationery. I would like to know what is the ...
Dahlia Salem's user avatar
3 votes
0 answers
42 views

Help identifying printing color technology and style

I'm looking for the correct printing terms to describe the attached image of an early trading card. It seems to be some form of chromolithography. Does this sound correct? Are there more specific ...
user177644's user avatar
2 votes
1 answer
715 views

What is the name of shapes that bleed off the edge of a book page, forming a 'tab' on the edge?

In design of bigger reference books, a common element is adding coloured blocks at the edge of every page of a chapter. These blocks are made to bleed off the edge of the page, resulting in a faux ...
Vincent's user avatar
  • 25.4k
2 votes
3 answers
250 views

What is a flavor(s) in graphic design?

I am creating a logo for an upcoming event, and I was asked to submit “flavors” for vector graphics and B/W. This is probably a given that all designers should know (I’m an IA architect), but what are ...
sylvee's user avatar
  • 65
1 vote
1 answer
2k views

Isn't Slug redundant, when Bleed oversteps the page and Bleed < Slug?

I read Scott's explanation, but Slug still feels redundant to me. Because Bleed < Slug, then whenever you cut the paper at Bleed, you inescapably will have cut off the Slug simultaneously. What ...
Wes's user avatar
  • 285
1 vote
2 answers
111 views

What type of design is called when categories of catalog cut through on the right side?

I need a template to design something like this, but I don't know the proper term for it. Does anyone know what this type of design is called, when categories cut through on the right side of a ...
paroxit's user avatar
  • 113
1 vote
2 answers
594 views

What is “folio leading”?

I have the following exercise: And here is a demonstration of how to apply those typography rules: I am not familiar with the term folio leading and cannot find anything useful on it on the Internet....
Rozi Buber's user avatar
1 vote
2 answers
741 views

How are postcards and greeting cards printed?

I do apologize, but I'm not familiar with the name for this type of paper or result, but when you purchase postcards or greeting cards that have been professionally made, they have a finish on one ...
IQAndreas's user avatar
  • 211
0 votes
1 answer
3k views

Rudimentary explanation - ArtBox, BleedBox, CropBox, MediaBox, TrimBox

I tried 4 different sets of definitions below, but they're still too abstruse! English ISN'T my first language. You don't have to read any thing below this line...I'm just showing all my work like ...
Wes's user avatar
  • 285