What is this type of (speech bubble text) style called?

Question

Where the text fills every part of the bubble.

I know this is most likely a (custom) font stretched and warped to fit in the box. I also know that there's most likely no one easy way to do it.

What I would like to know:

• What the style is called?
• How you would handle doing something like this (in the fastest/most efficient way possible - which program to use, AI or PS).

I'm not necessarily talking about the flame, just in general where the text is stretched to fill the whole bubble.

_{^{Maybe this has to be hand drawn?}}

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Answer 1

My first guess would be to hand draw this, but you might have some success using an envelope distort in Illustrator.

1. Type and layout your text;
2. Convert to outlines: Type > Create Outlines or Cmd/Ctrl+Shift+O;
3. Ungroup all text objects: Object > Ungroup, multiple times until no groups remain;
4. Select all text objects and make them into one compound path: Object > Compound Path > Make;
5. Create a version of your speech bubble with the tiny details removed. In the above example, a flame shape made with 4-6 anchors should suffice;
6. Have the simplified bubble shape sit above the text compound path in the Layer order and remove its outline and fill colours;
7. Select both the simplified bubble shape and the text compound path and choose Object > Envelope Distort > Make With Top Object

If your success is limited, making an envelope distort with a Mesh rather than a template object might also work. It's really a case-by-case thing.