49 votes
Accepted

Critique: Tritium software logo design

It's interesting, but (I assume) It's really the three dots that is the tie into 'TRItium'. As such, I'd consider dumping both the circle and the hexagon. They seem superfluous to the concept. They ...
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  • 49.9k
27 votes

Critique: Tritium software logo design

I suggest ditching the hexagon, as it adds no value. If anything, it's confusing. In chemistry, the first thought that comes to mind when I see a hexagon is "benzene ring". That's not what you ...
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21 votes

Critique: Tritium software logo design

I'm thinking keep it simple, and concentrate on the typography. Tritium is a radioactive isotope of hydrogen with 3 nucleons. So maybe use two of the nucleons for the 'i's' and one 'floater': As ...
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21 votes

Critique: Tritium software logo design

Okay others have good points, I would like to add a new one. The logo is size challenged in that the details are a bit too small. This may be a problem if you need to: work in small scales such as 24 ...
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  • 55.5k
20 votes

Critique: Tritium software logo design

Mi opinion: Use the atom as a secondary asset only. Your last sample, the website with the type alone, is great. The colors are interesting, the word and its shape as well. The straight lines work, ...
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  • 26.2k
20 votes

Critique: Are these text-based logos positioned comfortably, and do they convey elegance?

I want to portray myself as a fresh, young but old-school designer that has an appreciation for crisp, clean design, though isn't afraid to go wild. Just my opinion.... take it with a grain of salt. ...
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  • 199k
13 votes

Critique: Tritium software logo design

Not sure that the Hexagon in the BG is of much help and it might be just ruining the effort that u have put in. How about removing the BG Hexagon and just the three circles that can now be increased ...
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13 votes

How to avoid making icons and logos too minimal?

I've designed minimalist icon sets and there are three factors which, together, make for a pretty clear indication of where the line should be. In order of importance: Usability (which, ultimately, ...
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12 votes
Accepted

Can I make changes to the Facebook 'f' square logo like removing the background?

What you'd like to do falls under "don't". From page 68 of the Facebook Product Assets and Identity Guide: DON'T Modify the “f” logo in any way, such as changing design or color. If you are ...
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  • 19.9k
11 votes

Can I make changes to the Facebook 'f' square logo like removing the background?

Removing is modifying Of course you'd be modifying the logo: you're taking away a fundamental piece of the design. Facebook would be overjoyed if the internet promoted their brand exactly as they've ...
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  • 17.4k
9 votes

Critique: Tritium software logo design

I have a different take on the subject. The logo should communicate something about the product, not the product's name (I am giggling at the thought of a Microsoft logo of an itty bitty pillow). ...
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  • 191
8 votes

Critique: Tritium software logo design

The word «TRITIUM» is so cool. No need for an aditional Graphicmark. Focus on superprecise typography instead (like in the website mockup).
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  • 1,618
8 votes

Critique: Tritium software logo design

I agree with 200_success about ditching the hexagon because it adds no value...and am also unsure how Tritium relates to a speech-synthesis engine as Scott points out. However, I like the atom ...
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  • 283
8 votes

Non CMYK color in branding?

Most branding use Pantone colors along CMYK and RGB colors. PMS (Pantone Matching System) allows for more precision in the reproduction of colors by using 10 different inks (as opposed to 4 for CMYK). ...
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  • 8,425
7 votes
Accepted

Handling non-standard fonts in corporate identity

Ideally all collateral material is designed, formatted, and created by those that know design and would therefore have the brand fonts installed. Just because a piece is not "exciting" or visually ...
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  • 199k
7 votes
Accepted

Branding identity - different font for email

Is it normal practice to use two different fonts for print material and email? Yes. Actually, it's normal practice do not specify any font in email. Email is text and not everyone wants HTML ...
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  • 49.9k
6 votes

What kind of goals would come out of a rebrand?

The goal of a rebrand would (pretty much) always be to increase market share / turnover / profit. I've only encountered the opposite aim once, when a supermarket had a loss-leader product that was ...
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  • 9,465
5 votes
Accepted

What items is a company's brand identity typically applied to?

In my opinion, anything which the clients sees in relation to the photography and its business should be branded. Stationery (card, letterhead, envelope) Web Site Photographic prints Invoices Quotes ...
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  • 199k
5 votes

Critique: Tritium software logo design

Keep it simple, don't try to incorporate all the concepts that come to your mind in one logo. Focus on one idea. The less elements, the better (as a bonus your logo will be more easily recognizable ...
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  • 7,831
5 votes

Handling non-standard fonts in corporate identity

The massive 150-page Design Guidelines I worked on used a variant of option 2. There was a section in the Guidelines about PowerPoint, which stated that branded, designed templates existed (with ...
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5 votes

Is a poorly designed website better than no website for a commercial enterprise?

Whether or not a website is effective is primarily dependent on the intended purposes of the website and the usability of it. As such, one of the two choices should not apply to every company. If the ...
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  • 12.9k
5 votes

Critique: Are these text-based logos positioned comfortably, and do they convey elegance?

Rather than critiquing your logo specifically, I think it would be more beneficial to give you some more general advice that can apply to any design. I think this video (Aaron Draplin's logo design ...
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  • 239
5 votes
Accepted

Please help to identify this map-printing technique

At its heart, this is simply called "line art," and as DA01 states, halftone dots are really just a method to get a continuous tone (photograph etc) into line-art form for printing with a single ink. ...
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  • 4,355
5 votes

When does design need a concept / idea... and when doesn't it?

Shouldn't all brands have some kind of idea or concept behind their brand identity? Sure. The fallacy here is thinking that there is no concept or idea... There should of course always be an idea, a ...
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  • 40k
4 votes

Is a poorly designed website better than no website for a commercial enterprise?

Other answers from Scott, DA01, and Zach Saucier (the ones posted at the time I'm writing this) are very solid. I'll just address some of the other stuff buried in your question: How would you ...
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  • 22.9k
4 votes

Is a poorly designed website better than no website for a commercial enterprise?

The degree of reflection depends greatly on many factors - business type, business size, audience demographics, etc. - but in almost all cases poor design does reflect upon any company. If a business ...
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  • 199k
4 votes

Is a poorly designed website better than no website for a commercial enterprise?

There's no stock answer to this other than "you get out of something what you put into it." Sometimes you don't need much of anything out of a web site other than listing one's address, business ...
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  • 49.9k
4 votes
Accepted

How to explain my client that the solution to his organization's problems is not graphic design?

Wow, I feel your pain. Been there. Whether you present the additional work depends entirely on the kind of relationship you have with the client. If this is a new or casual client, not someone you ...
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4 votes
Accepted

License for logo of an open source (GPL) project

You don't typically license a logo at all--as a logo is meant to represent a single entity. However, within the license of the software itself, you may want to add clauses about how the logo can be ...
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  • 49.9k
4 votes
Accepted

Should I oblige when a client asks to use a design as a logo when it wasn't made to be the logo in the first place?

This question is closely releated but not a duplicate: Copyright on free work Similar to the linked question, you did a small job and now it's becoming a big job. So you explain that the rules are ...
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