43

www.example.com and example.com are two different addresses. It is only a common convention for web servers to be configured such that both variants work the same. This convention is not universal, and some web sites will be set up only to respond to one or the other. You need to confirm with whoever is in charge of the web site, which is acceptable to ...


37

When advertising, especially something which involves the human condition such as medical care, you want the viewer to be engaged and connected as much as possible. Human faces tend to soften advertising and if the faces appear kind, welcoming, engaged, themselves, then viewers tend to subconsciously pick up on that and somewhat empathize with those emotions....


32

Is it obsolete to use a floppy disk to represent a "save"? Icons and logos don't need to be literal, the important thing is communication. If a mouse pointer conveys the meaning you want it to then there is nothing wrong with it. Even if mobile web browsing is overtaking desktop browsing, very few people will be unfamiliar with a mouse pointer. Maybe in 10 ...


30

Do you really need to follow the trend? Don't ever do something because it's a trend. Do things because they're good for the user's experience because that is what's best for your company and your design. Think really hard about the implications that adding a large image to your site will have and weigh the other options you have. You don't have to use this ...


29

The Lowest Common Denominator vs. Highest Common Factor Approach™ Define how much available space you have by creating, placing, and balancing empty elements within your design. I chose to use the Golden Ratio for the above (100px x 161px) because it's better to work with a horizontal rectangle, than it is with a perfect square based on most logos being ...


29

Your images contain lorries which belong to companies (or to their long-time subcontractors) which have established their position a long time ago. Wayback Machine showed the same logos and texts in 15 years old webpages. I guess they have no need to run after design trends. The opposite: Stability can be considered as reliability (= We do our job. So there ...


27

A logo should work as black and white because it might be used in non-conventional ways. In this case black and white denotes high contrast or 2 colors/textures. This means that the logo can be used in a setting where color is not available. Some examples of such things include: Laser engraving and etching on glass Image 1: Laser engraving on glass ...


25

Mainly because: The dash is not part of people's keyboard. But the weird hyphen/minus character is (I mean ideally we would use minus for minus and hyphen for hyphen but that is just how it is). Most people do not know about typography. It's not terribly wrong in the general audience's opinion either. So saying it is incorrect is slightly stretching things ...


23

There's two questions here. Let's start with the first: Why do people use the golden ratio? Because they are lazy, or just blindly following advice without putting a lot of thought behind it. The reality is that the Golden Ratio is mostly BS. Well, BS may be a bit harsh, maybe a better term is that it's mostly arbitrary. Connections to Roman ...


22

www. may have valid technical reasons for being used. When a server is configured it must be set up to use http://www.example.com and http://example.com. It is completely possible that www.example.com loads the site and example.com does not. They are two, different, separate, addresses. This is all controlled by the server. Both addresses may work, or one ...


19

(that's Illustrator on the left, Photoshop on the right) Raster images are just grids of pixels, like what comes out of a digital camera or a scanner. The file doesn't know what those pixels mean. Web images and digital paintings are most often raster. Adobe Photoshop, GIMP, Krita, Corel Photopaint and Pixelmator are primarily raster (some have a few very ...


18

Is it bad to use a rotary phone in a logo? Well, no if you are a phone company. But probably yes if you are a cell phone store. Is it bad to use a turntable in a logo? Well, no if you are a vintage record shop. But probably yes if you sell modern audio equipment. So, is it bad to use a pointer in a logo? Well, no if you sell mice/pointers. But probably yes ...


16

I completely realize this is hypothetical, but that head appears to have been specifically created to correlate to the uterus. It's neither strong nor dominant in my view. I would not be comfortable presenting that animal head as being "strong and dominant". To address the unspoken issue.... I feel that people are always going to see things in your art ...


15

Ignoring the how old the onlooker might be, how high up, low down, indoors, artificial light or not, dark train stations, weather, is it a print sign or a screen, reflective road sign etc etc. There are a few tools that will help you calculate this, and there are some best practices. If you really want to get into this, your keyword will be signage. ...


15

Actually there may be a great deal of thought put into such usage, well beyond personal preference or some client directive. Style If you know you want a more friendly, loose "feel" then you would go with more rounded shapes. If you want a more corporate, serious appearance, you'd lean towards corners, triangles, and generally hard line shapes. ...


15

Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don't need to update their branding every so often and they're not particularly interested in marketing their business. Transport is a long term solid business and ...


14

There are lots of great answers here but I'm an impatient person and I suspect there may be others like me. So, getting to the point ... It boils down to two main factors: Technology What means of production and distribution are expected, new, exciting, dominant, impactful, etc. There is a perceived temporal quality to the visual artifacts of those ...


14

I think in that particular example you should scale the two logos both to one reference which is the text ... because when it comes with aligning two logos having texts, you should consider the text proportions first. and in your example the two fonts of the logos looks similar. align the text to the same base line scale the two text in logos to have the ...


14

Sometimes yes. It so happens that companies sometimes hedge their bets by selling products both in bulk to chains and as premium under their own brand. According to Tim Harford (The undercover economist page 51 second paragraph in particular) the reason for cheap look is to get most out of the customers money. By selling same product at a premium to not so ...


14

Picasso was touring an elementary school and viewing the artwork the children had on display. He was amazed at how good it all was. He asked the teacher... "What are you teaching these children such that they are all fantastic artists?" To which, the teacher replied, "I simply know when to take things away from them." At some point, ...


13

Do you really need to follow the trend? Don't ever do something because it's a trend. Do things because they're good for the user's experience because that is what's best for your company and your design. Think really hard about the implications that adding a large video to your site will have and weigh the other options you have. You don't have to use this ...


13

I've designed minimalist icon sets and there are three factors which, together, make for a pretty clear indication of where the line should be. In order of importance: Usability (which, ultimately, is what icons should be for) - the most important line is the point beyond which where more minimalism makes it slower and less automatic to see what the icon is ...


13

Ambiguity or unreadability is not always a bad thing in a logo. Being too literal can, at times, cause a design to suffer. It all inevitably comes down to how a mark is going to be used. An unreadable logo by itself can be detrimental to a startup or a company without a decent marketing budget. If the goal is to just throw the mark on items or good and have ...


12

To add a bit of science, here three things that are counter-intuitive but important to know about vision. They explain why viewers navigate visuals by drifting from a focal point, following any natural flow - and why it feels so much more jarring when there isn't a natural flow to follow. Your vision outside of the very centre of what you're focussing on ...


12

It's recommended to start new chapters on the recto page of a manuscript, as it establishes a predictable flow for the reader to follow. The resulting occasional blank pages are actually a part of establishing this rhythm, making the divisions between chapters even more distinct. This recommendation is listed in rule 1.48 requires login of the Chicago Manual ...


12

In typography, this is called an overshoot. And has been a very long-standing practice. In typeface design, the overshoot of a round or pointed letter (like O or A) is the degree to which it extends higher or lower than a comparably sized "flat" letter (like X or H), to achieve an optical effect of being the same size; it compensates for inaccuracies in ...


12

At first glance, this may look like a typographical overshoot, i.e., round bases and tops of letters extending a bit further up- or downwards than flat ones – which accounts for an optical illusion. However, if you look closely, you will note that the logo and the S already feature an overshoot in the original. Also, in the corrected version, the overshoot ...


11

Dynamic identities / flexible logos / flexible visual identities The increasing ubiquity of screens allowed dynamic identities to really take off. While brands have typically invested to maintain highly coherent looks, logos have long been delivered in different color schemes (B&W, CMYK, Pantone, RGB) and sometimes orientations (landscape, portrait). The ...


11

You could simply be straight forward with it....


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