80

The general principle: styles and associations come in and out of fashion - sometimes led by technical limitations changing, often just because of whimseys of fashion. While fashionable, some weaknesses with the design or style pass unnoticed. When a style goes out of fashion, it becomes associated with the era when it was fashionable. So when a design ...


45

It probably has to do with how we perceive our state of technology and major trends that drive our society. Does it make sense? Sometimes, I suppose ... Look at the evolution of the BP logo. Throughout the year an outline and colour was added. Today it resembles a yellow and green sunflower probably referring to the customer's desire to purchase more ...


43

www.example.com and example.com are two different addresses. It is only a common convention for web servers to be configured such that both variants work the same. This convention is not universal, and some web sites will be set up only to respond to one or the other. You need to confirm with whoever is in charge of the web site, which is acceptable to ...


34

This old quote from US broadcaster Ira Glass puts it really well. It's something I believe is true for every creative profession: Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just ...


34

When advertising, especially something which involves the human condition such as medical care, you want the viewer to be engaged and connected as much as possible. Human faces tend to soften advertising and if the faces appear kind, welcoming, engaged, themselves, then viewers tend to subconsciously pick up on that and somewhat empathize with those emotions....


32

Is it obsolete to use a floppy disk to represent a "save"? Icons and logos don't need to be literal, the important thing is communication. If a mouse pointer conveys the meaning you want it to then there is nothing wrong with it. Even if mobile web browsing is overtaking desktop browsing, very few people will be unfamiliar with a mouse pointer. Maybe in 10 ...


30

Do you really need to follow the trend? Don't ever do something because it's a trend. Do things because they're good for the user's experience because that is what's best for your company and your design. Think really hard about the implications that adding a large image to your site will have and weigh the other options you have. You don't have to use this ...


29

Your images contain lorries which belong to companies (or to their long-time subcontractors) which have established their position a long time ago. Wayback Machine showed the same logos and texts in 15 years old webpages. I guess they have no need to run after design trends. The opposite: Stability can be considered as reliability (= We do our job. So there ...


28

The Lowest Common Denominator vs. Highest Common Factor Approach™ Define how much available space you have by creating, placing, and balancing empty elements within your design. I chose to use the Golden Ratio for the above (100px x 161px) because it's better to work with a horizontal rectangle, than it is with a perfect square based on most logos being ...


27

A logo should work as black and white because it might be used in non-conventional ways. In this case black and white denotes high contrast or 2 colors/textures. This means that the logo can be used in a setting where color is not available. Some examples of such things include: Laser engraving and etching on glass Image 1: Laser engraving on glass ...


26

The Bell Logo looking "old" is an opinion that I don't think is universally shared. Many would call Saul Bass's work timeless. Yes, it is rooted in a particular era, but not overly so. One could take that Bell Logo and stick it in a book of 80's logos and it would fit just perfectly. One could upload it to Dribbble today and it'd fit right in. Why? Well, ...


25

I would say that there are two main factors at play. 1. Perception of the technology to create the logo The logo that was possible in the 1920's compared to what became possible in the 80s, 90s, and today due to innovations in printing technology, digital tools, etc will influence what can be built and our subsequent perception. For example this black ...


24

Yes, this question is incredibly broad. Maybe it's OK as a wiki article. For starters, you need to define 'we'. There are many, many people and roles involved with designing web sites and they all tend to have different common mistakes. Here are some issues I've seen that seem to pop-up over and over again: Failing to properly define the business' ...


22

www. may have valid technical reasons for being used. When a server is configured it must be set up to use http://www.example.com and http://example.com. It is completely possible that www.example.com loads the site and example.com does not. They are two, different, separate, addresses. This is all controlled by the server. Both addresses may work, or one ...


20

There's two questions here. Let's start with the first: Why do people use the golden ratio? Because they are lazy, or just blindly following advice without putting a lot of thought behind it. The reality is that the Golden Ratio is mostly BS. Well, BS may be a bit harsh, maybe a better term is that it's mostly arbitrary. Connections to Roman ...


19

(that's Illustrator on the left, Photoshop on the right) Raster images are just grids of pixels, like what comes out of a digital camera or a scanner. The file doesn't know what those pixels mean. Web images and digital paintings are most often raster. Adobe Photoshop, GIMP, Krita, Corel Photopaint and Pixelmator are primarily raster (some have a few very ...


18

Is it bad to use a rotary phone in a logo? Well, no if you are a phone company. But probably yes if you are a cell phone store. Is it bad to use a turntable in a logo? Well, no if you are a vintage record shop. But probably yes if you sell modern audio equipment. So, is it bad to use a pointer in a logo? Well, no if you sell mice/pointers. But probably yes ...


15

As DA01 mentions, having a focal point doesn't necessarily mean the page will be unbalanced. It's good to have at least one focal point in the sense of accentuating the main message(s), for example a call to action. Now, elements can be distributed differently across a design and still be balanced (if you are using a grid, then you start with a certain ...


15

Ignoring the how old the onlooker might be, how high up, low down, indoors, artificial light or not, dark train stations, weather, is it a print sign or a screen, reflective road sign etc etc. There are a few tools that will help you calculate this, and there are some best practices. If you really want to get into this, your keyword will be signage. ...


15

Actually there may be a great deal of thought put into such usage, well beyond personal preference or some client directive. Style If you know you want a more friendly, loose "feel" then you would go with more rounded shapes. If you want a more corporate, serious appearance, you'd lean towards corners, triangles, and generally hard line shapes. Placement ...


15

I completely realize this is hypothetical, but that head appears to have been specifically created to correlate to the uterus. It's neither strong nor dominant in my view. I would not be comfortable presenting that animal head as being "strong and dominant". To address the unspoken issue.... I feel that people are always going to see things in your art ...


15

Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don't need to update their branding every so often and they're not particularly interested in marketing their business. Transport is a long term solid business and ...


14

Short answer: you can't. Technical answer: RGB is additive. The more color (made of light) you add, the closer you get to white. CMYK is subtractive. The more color (made of ink, which is reflective, which subtracts light) you add, the closer you get to black (or actually a muddy brown). CMYK has a smaller range, or gamut, of colors it can reproduce than ...


14

There are lots of great answers here but I'm an impatient person and I suspect there may be others like me. So, getting to the point ... It boils down to two main factors: Technology What means of production and distribution are expected, new, exciting, dominant, impactful, etc. There is a perceived temporal quality to the visual artifacts of those ...


14

I think in that particular example you should scale the two logos both to one reference which is the text ... because when it comes with aligning two logos having texts, you should consider the text proportions first. and in your example the two fonts of the logos looks similar. align the text to the same base line scale the two text in logos to have the ...


14

Sometimes yes. It so happens that companies sometimes hedge their bets by selling products both in bulk to chains and as premium under their own brand. According to Tim Harford (The undercover economist page 51 second paragraph in particular) the reason for cheap look is to get most out of the customers money. By selling same product at a premium to not so ...


14

Picasso was touring an elementary school and viewing the artwork the children had on display. He was amazed at how good it all was. He asked the teacher... "What are you teaching these children such that they are all fantastic artists?" To which, the teacher replied, "I simply know when to take things away from them." At some point, experience ...


13

In reality, since the implementation of multiple artboards in Illustrator the reason for using Indesign compared to Illustrator changed a bit. Pre CS4 the immediate reason was a single Indesign document rather than separate documents for each page with Illustrator. Nowadays, there are still reasons one may prefer Indesign over Illustrator but, similar to ...


13

Do you really need to follow the trend? Don't ever do something because it's a trend. Do things because they're good for the user's experience because that is what's best for your company and your design. Think really hard about the implications that adding a large video to your site will have and weigh the other options you have. You don't have to use this ...


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