43 votes

Is it essential to type "WWW" when our design contains URL, or is it a matter of taste by now?

www.example.com and example.com are two different addresses. It is only a common convention for web servers to be configured such that both variants work the same. This convention is not universal, ...
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  • 6,333
43 votes
Accepted

What exactly makes this logo a design failure such that viewers cannot decipher the company's name?

Eye movement Regardless of whether a language employs left-to-right or right-to-left reading, in order for a word, any word, to be comprehended easily you can't ask the reader to "zig zag" ...
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  • 198k
37 votes
Accepted

Is it okay to fade a human face just to create some space to place important content over it?

When advertising, especially something which involves the human condition such as medical care, you want the viewer to be engaged and connected as much as possible. Human faces tend to soften ...
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  • 198k
32 votes
Accepted

Is it obsolete to use a mouse pointer icon in a logo of a company?

Is it obsolete to use a floppy disk to represent a "save"? Icons and logos don't need to be literal, the important thing is communication. If a mouse pointer conveys the meaning you want it to then ...
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  • 39.9k
30 votes
Accepted

How do I choose a good cover photo for my website?

Do you really need to follow the trend? Don't ever do something because it's a trend. Do things because they're good for the user's experience because that is what's best for your company and your ...
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  • 12.9k
29 votes
Accepted

What methods can I use to create balance and consistency between a group of differing logos?

The Lowest Common Denominator vs. Highest Common Factor Approach™ Define how much available space you have by creating, placing, and balancing empty elements within your design. I chose to use the ...
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  • 8,308
29 votes
Accepted

Should a logo always work in black and white?

A logo should work as black and white because it might be used in non-conventional ways. In this case black and white denotes high contrast or 2 colors/textures. This means that the logo can be used ...
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  • 55.3k
29 votes

Why is the design of haulage companies so “special”?

Your images contain lorries which belong to companies (or to their long-time subcontractors) which have established their position a long time ago. Wayback Machine showed the same logos and texts in ...
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  • 51.1k
25 votes
Accepted

Incorrect usage of hyphens in the form “Artist - Song Name”

Mainly because: The dash is not part of people's keyboard. But the weird hyphen/minus character is (I mean ideally we would use minus for minus and hyphen for hyphen but that is just how it is). Most ...
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  • 55.3k
24 votes

What exactly makes this logo a design failure such that viewers cannot decipher the company's name?

I somewhat disagree with the existing answers and think the fundamental problems are these: The d has lost too many properties fundamental to a d and the Latin alphabet in general: The bowl is too ...
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  • 14.3k
23 votes
Accepted

Why are circles used to draw a logo?

There's two questions here. Let's start with the first: Why do people use the golden ratio? Because they are lazy, or just blindly following advice without putting a lot of thought behind it. ...
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  • 49.8k
22 votes
Accepted

Is it essential to type "WWW" when our design contains URL, or is it a matter of taste by now?

www. may have valid technical reasons for being used. When a server is configured it must be set up to use http://www.example.com and http://example.com. It is completely possible that www.example....
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  • 198k
19 votes

What are the differences between vector graphics and raster graphics?

(that's Illustrator on the left, Photoshop on the right) Raster images are just grids of pixels, like what comes out of a digital camera or a scanner. The file doesn't know what those pixels mean. ...
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18 votes

Is it obsolete to use a mouse pointer icon in a logo of a company?

Is it bad to use a rotary phone in a logo? Well, no if you are a phone company. But probably yes if you are a cell phone store. Is it bad to use a turntable in a logo? Well, no if you are a vintage ...
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  • 198k
16 votes

Designers response in an adverse situation during the presentation of a project

I completely realize this is hypothetical, but that head appears to have been specifically created to correlate to the uterus. It's neither strong nor dominant in my view. I would not be comfortable ...
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  • 198k
15 votes
Accepted

How do designers choose shapes in a design?

Actually there may be a great deal of thought put into such usage, well beyond personal preference or some client directive. Style If you know you want a more friendly, loose "feel" then ...
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  • 198k
15 votes

Why is the design of haulage companies so “special”?

Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don'...
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  • 27.5k
14 votes

What methods can I use to create balance and consistency between a group of differing logos?

I think in that particular example you should scale the two logos both to one reference which is the text ... because when it comes with aligning two logos having texts, you should consider the text ...
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  • 5,339
14 votes
Accepted

Is it appropriate to use lower quality design to make a product look cheap?

Sometimes yes. It so happens that companies sometimes hedge their bets by selling products both in bulk to chains and as premium under their own brand. According to Tim Harford (The undercover ...
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  • 55.3k
14 votes
Accepted

How to deal with making design decisions

Picasso was touring an elementary school and viewing the artwork the children had on display. He was amazed at how good it all was. He asked the teacher... "What are you teaching these children ...
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  • 198k
13 votes
Accepted

What makes a good header/background video?

Do you really need to follow the trend? Don't ever do something because it's a trend. Do things because they're good for the user's experience because that is what's best for your company and your ...
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  • 12.9k
13 votes

How to avoid making icons and logos too minimal?

I've designed minimalist icon sets and there are three factors which, together, make for a pretty clear indication of where the line should be. In order of importance: Usability (which, ultimately, ...
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13 votes
Accepted

How to reveal female symbol a little more in this design?

Ambiguity or unreadability is not always a bad thing in a logo. Being too literal can, at times, cause a design to suffer. It all inevitably comes down to how a mark is going to be used. An unreadable ...
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  • 198k
12 votes
Accepted

What is the purpose of always locating/starting new chapters on odd pages?

It's recommended to start new chapters on the recto page of a manuscript, as it establishes a predictable flow for the reader to follow. The resulting occasional blank pages are actually a part of ...
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  • 1,068
12 votes
Accepted

Does optical correction give a more aesthetic look to the SBI logo?

In typography, this is called an overshoot. And has been a very long-standing practice. In typeface design, the overshoot of a round or pointed letter (like O or A) is the degree to which it ...
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  • 198k
12 votes

Does optical correction give a more aesthetic look to the SBI logo?

At first glance, this may look like a typographical overshoot, i.e., round bases and tops of letters extending a bit further up- or downwards than flat ones – which accounts for an optical illusion. ...
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  • 14.3k
12 votes

What exactly makes this logo a design failure such that viewers cannot decipher the company's name?

The main aspect of this logo that confused me is the similarity of the first symbol to an at sign. For example, look at the logo compared to the primary image on the Wikipedia page for an at sign: ...
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  • 129
11 votes
Accepted

Is there a term for branding that is adaptive / modular which can be used to create brands and sub-brands?

Dynamic identities / flexible logos / flexible visual identities The increasing ubiquity of screens allowed dynamic identities to really take off. While brands have typically invested to maintain ...
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  • 8,408
11 votes
Accepted

How to indicate dark mode / light mode options on a user interface?

You could simply be straight forward with it....
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  • 198k

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